Opening Day
Mailer 2022
An annual tradition of celebrating Opening Day is disrupted by a lockout within Major League Baseball (MLB). This interactive print piece looks to respond with a historical rewind of “Strikes, Feuds, and Rivalries”.
Design Focus
Print Design
Client
MSA Design
Date of Completion
Spring 2022
Strikes, Feuds, & Rivalries
Conceptualizing a Timely Campaign
Wordmark Creation
How to Represent Conflict? The logotype mirrors the theme of conflict by pushing and pulling letters, much like the athletes involved in the highlighted events.
Visual System Development and Iteration
Developing Motifs to Create CohesionOur design inspiration drew from the place where these events came to us: newspaper headlines. Inspired by the classic newspaper aesthetic, the typography, monotone images, and print style create a complete visual system.
Final Design
Social Media Campaign
Accompanying Social Posts
Using the established style guide from the print piece, MSA’s channels showcased previous baseball projects and content related to Opening Day
Opening Day 2022
And of course, our lovely day at the Cincinnati Red’s Opening Day Game
