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Welcome Stadium

Originally built in the 1940s, Welcome Stadium is sits in the heart of Dayton, Ohio. The iconic venue has hosted numerous state and national events and serves as the home field for Dayton Public School athletics. The MSA Sport team worked to revitalize the field in the first major renovation of the stadium for multiple decades.

Design Focus
Experiential Graphic Design (EGD)

Dayton Public Schools

Date of Completion
Spring 2022 - Fall 2023

Project Goals & Context

Conceptual Design 

The visual design of the environmental graphic solutions started with completing the initial phase of exterior work, while also envisioning potential touchpoints and developing an visual identity system for the applications.

Schematic Design

During the schematic design phase, various sign types were developed to start creating wayfinding and placemaking moments.

Installation Photography